“Building Corporate Soul reflects my experience of working with successful entrepreneurs for many years: a strong passion for products and services on the basis of a belief system that is real and authentic is critical. What Ralf calls ´shared behavior´ and ´shared understanding´ are the cornerstones to a fully engaged workforce with clear entrepreneurial direction. This is the future of business!”

Starting an entrepreneurial enterprise is one thing, sustaining it is another thing altogether. Ralf provides an exciting and profoundly useful field guide for taking your company successfully into its next chapter.

“We are on the verge of a new way of defining the way we do business and design organizational cultures. Building Corporate Soul shows in many case studies that the shared purpose of a company is the nucleus for this change. Soul searching for businesses does make sense.”

If you ever wanted to know how to build a world-class company from scratch, this book is your Access All Areas backstage pass. When the global leadership team spent a week at the Berlin School, I still remember there being an intangible uniqueness in the room that sucked me in somehow! Memorable yes, provocative yes, and overwhelmingly authentic. Corporate culture at its most liberating!

“We’ve come a long way since Milton Friedman indoctrinated company leadership to myopically focus on maximizing shareholder value. But the world has changed in the past 50 years and now Building Corporate Soul pinpoints what today’s employees crave, what managers have been missing and what shareholders didn’t realize they needed all along.”

From zero to a highly functioning global network in 90 days.  Ralf, very quickly, put together a team of truly talented people that took top awards for every major marketing category in the automotive industry, for both Jaguar and Land Rover. Beyond the Startup shows how that was done and offers tips along the way that could improve any business.

“With Building Corporate Soul, Ralf plumbs the depth of what really matters, and in doing so, completely redefines what it means to chart a course for an organization. A must have guide for plotting a true north star.”

Better. Faster. Cheaper. We wanted all three and we wanted them around the world. Beyond the Startup is a detailed guide to how Ralf and his colleagues made it happen in record time.

“In sports, teams with soul win. In business, companies with soul succeed. This book connects the critical dots and provides an actionable framework that could help turn a company into a powerhouse.”

Peter Docker, author of Leading From The Jumpseat and co-author of Find Your WhyIt takes great courage to break industry rules and great commitment to ensure the culture we want extends beyond the honeymoon period of a new company. I had the pleasure of witnessing the incredible energy at Spark44 first hand in 2017. This book tells the story of how the founders nurtured a strong belief system which enabled an award-winning global business to emerge. Ralf shares what it took to lead, while keeping it human and carrying his people along with him.

“Trust is the engine oil for high-performance teams – and this book provides a framework which makes this actionable and measurable. What this book contains is the holy grail of companies today: how to build and sustain a human-centric performance culture. It’s exactly what’s needed in organizations everywhere right now.”

“Building Corporate Soul shows how 21^st century leaders transform their companies into inspired communities.”

“Culture is everything – Building Corporate Soul provides an actionable framework to build a culture at the workplace that is both human centric and success driven.”

“Ralf Specht brings together practitioner realism with the theory of an academic, into a new framework to building corporate soul. Never has there been a time more important for corporations to take note; as the boundaries between personal and professional, human and business, purpose and profit become less defined. Building Corporate Soul is a trusted guide for this journey”